The Cash Couple

Most Network Marketers do not have a very successful approach when talking to their warm market.

Most people are not business minded. Most people do not want to join your business or buy your products and services. Most marketers go straight to the “would you please take a look at my business and tell me what you think?” or “I have a product that I would love for you to try.”

With a simple change in approach you can turn a lot of rejection into a lot of leads.

Here is how….

Use the “who do you know” approach. “Sally, who do you know that has a home based business?”

Another example, “Bob, who do you know that would like to make some extra money in their spare time?”

The reason this approach works so well is that there is no pressure. You didn’t ask them to see a presentation or try a product, you asked them if they knew anyone already in business or someone who wanted to make some extra money. One of three things will happen.

They might say, “off the top of my head, no one”. Later they might think of someone and tell you.

They might say they know someone trying to market so and so product. Explain you have a system that really helps marketers promote their company online. Get that persons name and contact information. Then contact them, let them know who pointed you their direction and talk about their business. Ask them if they know anyone who would be open to looking at a way to promote their business online.

The best result is when you ask “who do you know” They say “what about me?”

At every step, the question is “who do you know?”

When they give you a name or two, you ask those people “who do you know?” They give you a few names, on and on. If done correctly, you can gather an endless supply of Leads.  Enough people will say "what about me?" these are the people you want to show your business to.

Everyone knows someone you don’t.

I am a firm believer in the five pillars of advertising principle. When someone starts a Network Marketing business, they often get started with one method of advertising. It might be the method that brought them into the business. It might be a technique their sponsor or upline is teaching them. It might be a method that makes sense and comes natural to them. If you stick to just one method, no matter how skilled you become, you may be slowing down your growth. After all, there are only 24 hours in a day. I strongly urge people to develop five methods of advertising. I don’t recommend doing that right away, rather over time.

Not all advertising methods are going to work well for everyone. Grab a hold of something that works for you at first, develop your skills, get a strong stream of Leads coming in consistently then try something else.

If you keep adding streams of Leads, before you know it, you will be creating more leads than you know what to do with. At that point, you can focus more time on conversion, training new Team Members and developing Leaders.

If you develop five pillars of lead generation you will also be able to tap into markets that you wouldn’t reach otherwise. I am not saying you have to be an expert in all five, just that you have at least five effective ways of getting leads. For example, if you are not great at face to face or with your warm market but you do enough to find just one person who is great at it, think of the benefit you might get from that one person building a local group. What about training? If you are not an expert in one method, wouldn’t it be great to have someone in your frontline who was?

I have already discussed Safelist Marketing and if you have been doing a good job of Branding YOU then most likely you have already started with three pillars. Safelist Marketing, Blogging and Social Site marketing.

Any time you advertise keep the 6 Principles in mind.

1) Move from the 98% who market a product to the 2% that help people build a business. (Become a Coach)

2) Brand You. (let your company brand its pay plan and product)

3) 80/20 Rule (figure out what works, do it often, do it consistently, work with producers)

4) Conversions Count

5) Retention is King

6) Five Pillars

Over the next few days I will be touching on some different Pillars.