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The Five Pillars
I am a firm believer in the five pillars of advertising principle. When someone starts a Network Marketing business, they often get started with one method of advertising. It might be the method that brought them into the business. It might be a technique their sponsor or upline is teaching them. It might be a method that makes sense and comes natural to them. If you stick to just one method, no matter how skilled you become, you may be slowing down your growth. After all, there are only 24 hours in a day. I strongly urge people to develop five methods of advertising. I don’t recommend doing that right away, rather over time.
Not all advertising methods are going to work well for everyone. Grab a hold of something that works for you at first, develop your skills, get a strong stream of Leads coming in consistently then try something else.
If you keep adding streams of Leads, before you know it, you will be creating more leads than you know what to do with. At that point, you can focus more time on conversion, training new Team Members and developing Leaders.
If you develop five pillars of lead generation you will also be able to tap into markets that you wouldn’t reach otherwise. I am not saying you have to be an expert in all five, just that you have at least five effective ways of getting leads. For example, if you are not great at face to face or with your warm market but you do enough to find just one person who is great at it, think of the benefit you might get from that one person building a local group. What about training? If you are not an expert in one method, wouldn’t it be great to have someone in your frontline who was?
I have already discussed Safelist Marketing and if you have been doing a good job of Branding YOU then most likely you have already started with three pillars. Safelist Marketing, Blogging and Social Site marketing.
Any time you advertise keep the 6 Principles in mind.
1) Move from the 98% who market a product to the 2% that help people build a business. (Become a Coach)
2) Brand You. (let your company brand its pay plan and product)
3) 80/20 Rule (figure out what works, do it often, do it consistently, work with producers)
4) Conversions Count
5) Retention is King
6) Five Pillars
Over the next few days I will be touching on some different Pillars.
Retention Is King
Here is a classic MLM math model used by marketers everywhere…
"If you sponsor just 4 people who all do the same, on level 7 you would have over 16,000 distributors ... of course that won't happen exactly...some people will quit ..but lets say only 10% remain active…you would still have over 1600 distributors!"
Well, this famous model is flat out math magic.…an illusion.... here is why: Sure 10% of 16,000 is 1600, that is absolutely correct. But to get to the 16,000 we had to assume 4 people sponsored 4 people down 7 levels ...here is the tricky part…to get there, no one could quit.
Here is what happens at 25% retention rate (much higher than the proposed 10%)...
4 people are recruited, 3 quit. Leaving 1 active Distributor. He/she recruits 4 ...3 quit ...that leaves 1 active Distributor on level 1 and 1 active Distributor level 2. The level 2 Distributor recruits 4 people...3 quit ..now you have 1 active distributor on each of levels 1, 2 and 3 ..hmmm only 3 active distributors. we have maintained a retention rate of 25% and it doesn't look like we have any chance of ever getting to 1600 Distributors.
Finding 4 Leaders is the key to this model. You might have to sponsor 10 or 20 to find the 4 leaders you need.
Many Network Marketers spend a lot of time recruiting. They recruit new members, and just as quickly, older members quit. It is much better to recruit a few Distributors and work with them. Teach them the principles they need to succeed. Not everyone is ready to be a Leader and build a business. If they are not willing to learn, then move on. The old saying “some will, some won’t, so what” applies here. If at some point you as a sponsor care more about their success then they do, it is time to move on and work with someone else.
The more time you invest into training new Distributors, the less time you will need to invest in recruiting new Distributors.
In Network Marketing/MLM retention is KING. It is important to sponsor people, its much more important to support, train and motivate the distributors already in your organization.
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Your Warm Market, Who Do You Know?
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Conversions Count!
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Getting Started With Safe Lists
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