The Cash Couple

What does an Italian economist in 1906 have to do with a modern day Network Marketing business? Vilfredo Pareto observed that 80% of the land in Italy was owned By 20% of the population. This phenomena has been observed with many types of numbers and events and is often called the 80/20 Rule.

The 80/20 Rule or the law of the vital few states that for a number of similar events, 80% of the effects come from 20% of the causes.

How does the 80/20 rule have any impact on your business?

Lets take advertising for example. I do a lot of safelist marketing. 80% of the leads I create come from 20% of the Safelists I submit to. Wouldn’t it be smart to track results, identify which safelists work and not use the ones that don’t?

How about Team building. 80% of new sales and recruits come from 20% of my distributor organization. Wouldn’t I want to recognize, acknowledge and work with  the 20% who are producing?

 In general. 80% of Productivity comes from 20% of Activity.

Often the key to success is to figure out what works, do it often, do it consistently.